Case Study: Recovery & Rebuild

DTC Brand Rebuilt
Post-Administration.

From zero financial visibility to absolute operational control. How we stabilised a £3.2m revenue enterprise following acquisition out of administration.

Industry

DTC eCommerce

Revenue

£3.2m ARR

Stage

Post-Acquisition

Key Tech

Cin7 + Shopify

The Baseline Challenge

The Initial Bottlenecks

Following the transaction, the business was left without a functioning internal finance environment. The new owner faced the high-risk task of rebuilding operations with zero financial or inventory visibility.

  • Zero reliable historical financial records post-administration.
  • No stock tracking system in place across multiple warehouses.
  • Total lack of visibility over product-level landed margins & COGS.
  • No structured month-end close or forward cash forecasting.
Diagnostic Audit Findings
Systems Failure

Without an inventory platform, there was no control over stock movements or landed COGS. Disconnected sales channels created a complete data blind spot.

Process Vacuum

Without a monthly reporting close, leadership decisions were made on static estimates, risking immediate liquidity strain.

Structure Mismatch

Attempting to hire an isolated generalist would have led to burnout. The business needed a multi-tiered team deployed immediately.

Deployment Strategy

The 3-Layer Solution.

We deployed a Full Finance Stack solution, systematically stabilising operations before scaling capability.

Layer 1

Foundation

  • Reconstructed core financial ledgers
  • Implemented Cin7 stock control
  • Deployed bespoke Command Centre
  • Synced Shopify & Xero ecosystems
Layer 2

Control

  • Implemented 5-day month-end close
  • Structured management reporting
  • 13-week rolling cash forecasts
  • Established full WIP & landed inventory COGS
Layer 3

Strategy

  • Strategic advisory for the new owner
  • Product-level margin optimization
  • Working capital prioritization
  • Successful shift from recovery to growth
System Integration

The Finance Command Centre

We designed a bespoke "single source of truth" digital platform connecting production yields and warehouse stock directly with live financial ledgers. Within one quarter, leadership moved from guesswork to total clarity.

Real-time Margins
Inventory Yields
vault.fullfinancestack.com SYNCED
Landed Margin 41.2%
Stock Value £420k
Runway 13 Wks
Quantifiable Impact

The Turnaround Results

Stock Variance

£150k <£10k

Forensic inventory control achieved via Cin7.

Month-End Close

21 Days 5 Days

Repeatable, audit-ready reporting cadence.

Cash Visibility

None 13 Weeks

Proactive liquidity forecasting and control.

Annual Savings

Saved £120k+

Vs hiring a multi-disciplinary internal team.

Fractional Capacity Allocation

What capacity was actually required?

Rather than hiring 1 or 2 full-time generalists, the business deployed the exact fractional capacity required at each specialist level.

Total Annual Allocation

2,829 BAU Working Hours

Ledger Clerk (Livvy)0.67 FTE
Management Accountant (Christian)0.35 FTE
Finance Manager (Sara)0.63 FTE
Financial Controller (Jamie)0.26 FTE
Finance Director (Stella)0.12 FTE
Strategic CFO (Bruce)0.07 FTE
Client Outcome
"Finance is no longer a risk area; it is a platform that actively supports our recovery. We went from zero visibility to margin-level control in three months."

— Founder & CEO, D2C Consumer Brand

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